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How do you measure audio downloads?
Audio Downloads
Buzzsprout tracks audio downloads for your podcast anytime your audio file is requested from Buzzsprout. This can happen when a listener plays your episode on an embedded player, through Apple Podcasts, Spotify, or any other podcast app.
Buzzsprout uses the listener IP address, referrer, and user agent to identify bots and fraudulent plays. All Buzzsprout statistics comply with the IAB Podcast Measurement Technical Guidelines 2.2.
Buzzsprout uses the listener IP address, referrer, and user agent to identify bots and fraudulent plays. All Buzzsprout statistics comply with the IAB Podcast Measurement Technical Guidelines 2.2.Buzzsprout is IAB Certified (2.2)
Buzzsprout statistic metrics have been officially certified by the Interactive Advertising Bureau (IAB) Tech Lab. The IAB Tech Lab Compliance Program ensures adherence and compliance with the IAB Podcast Measurement Technical Guidelines V2 for reporting podcast downloads, impressions, and listeners. These guidelines establish a common set of metrics for podcast measurement and a base set of principles for the industry to adhere to.☒
What Next?
- If you have video episodes, here's how those downloads are counted: Measuring Video Downloads
- Here, we give you more insight into measuring podcast listeners.
- Our Episode Pacing Chart is a great resource for tracking your podcast progress in Buzzsprout.
Any Questions?
We're ready to help! Reach out to us at support@buzzsprout.com.
- Stats
- How do you measure audio downloads?
- How do you measure video downloads?
- Measuring Podcast Subscribers
- Tracking the Duration of a Listen
- Episode Pacing Chart
- The Podcast Predictor
- Import Stats When Moving to Buzzsprout
- Finding Stats Within Directories
- Measuring Unknown Podcast Statistics
- Preloading and Autoplay Settings
- Measuring Podcast Listeners